Do’aa El-Sabbagh | Global Senior Campaign Content Manager, British Council

“I had the pleasure of working with Matt on both adult and young learners Global English campaigns, and I can confidently say he’s a fantastic copywriter. He follows briefs to the letter, meets deadlines without fail, and is incredibly flexible—always open to feedback and quick to adapt. Not only does he take constructive criticism well, but he also brings valuable suggestions to the table, ensuring the copy aligns seamlessly with the design. His input has been instrumental in making our campaigns more effective and engaging.”