I’m very used to hitting tight deadlines and delivering cost-effective copy in a low maintenance way. Nailing your messages with the bare minimum of amends is how it generally works. Here’s a quick overview of the copywriting services I provide to clients around the UK – if you can’t see what you’re after, just get in touch and I’ll let you know if I think it suits my skillset.
Who I work with
I’m very open minded in working with all kinds of people and teams, from large creative agencies and global businesses to fellow freelancers. I work very responsively, and can usually deliver a project within a couple of weeks, if not a couple of days – depending on scope.
Brand TOV
Fine tuning your brand’s tone of voice can be a delicate job, but it’s an essential one if you want to connect with audiences in a consistent and meaningful way. I’ve channelled the tone of voice in written content for countless brands, and established the tone of voice for dozens.
Copy and content
If you’re generating content for your channels it needs to engage your audience and add value, growing your profile over time, without becoming generic or draining your budget. I offer special rates for high volume creative content and can integrate those all-important SEO keywords that will make sure you get to the tippy top of the rankings.
Scriptwriting
I began my career as a scriptwriter working for production companies in Manchester. I’ve written feature scripts, short films, radio scripts and all kinds of corporate films, animated explainers, ads, technical films and online content. You can watch the short film Gardens with Red Roses that I co-wrote with Director Richard Oliver on my About page.
Campaigns
Devising a compelling creative campaign idea and running it across a range of channels is a very particular art form. I can work in teams or alone to sketch out a range of approaches, then narrow down to a lead route and deliver a full suite of executional comms that deliver exactly what you need.
Websites
Websites and web copy can come in all shapes and sizes; product-led, illuminating, technical, funny, e-commerce, or service-outline monsters running to hundreds of pages (that all have to be SEO optimised). I’ve got experience with them all, starting from scratch or breathing new life into your existing or self-generated content.
Strategy
I’m no stranger to the joys of strategy, both pinning down and defining an emerging proposition and strategic framework, and running with established positioning across complex messaging matrices. I’m happy to lead discussions with your team to help you all unpack what makes your brand tick, and bring it to life with compelling, precise language that will focus and guide everyone in your organisation, along with any other creative you produce in the future.