CampusLife
CampusLife create content for universities and other groups. When they asked B&W in Leeds for a rebrand I helped them work through a new core strategic language, resulting in the proposition: No one builds engaged communities like we do. From this starting point I developed an external facing strapline, helped establish the foundational brand elements (including the buildable C block), and full guidelines with a bold new tone of voice that explained it all for generations to come. We also compressed the name from Campus Life into CampusLife.